3 Simple Steps on Improving SEO through Guest Posts
Guest posting brings targeted, convertible traffic to your website. It also allows you to grow your leads list by capturing a different audience. It’s vital to ensure that when you choose to guest post, it’s on a site that provides a backlink from an authority domain. The goal is to create backlinks with high page authority
Blog writing can be time-consuming and require a high level of effort, you want to make sure that you have a strategy in place on whom to target, when often to post, and what to include in your post.
Step One: Create a Target List of Guest Blog Sites
Create a list of sites that have had guest posts in your specific niche in the recent past. The higher the page and domain ranking, the better.
The first page of Google is great place to start, but you need to determine what sites ave a high enough page authority that it will make the effort of guest blogging have a strong enough ROI.
The way to do that is using Moz’ Domain Authority 2.0: https://www.checkmoz.com. This tool allows you to view a sites average page authority and if they have a high Alexa rank.
Another option would be to check the backlinks of competitors for guest posts that they’ve written. You can do that using Moz’ Open Site Explorer or SemRush.
The goal is to have a list of 25+ sites that have high rankings and accept guest posts.
Step Two: Craft the Perfect Pitch & Topic
Now that you have your list of sites to target, it’s time to ensure that you have a pitch that is strong enough to be accepted by the site but also highlights the product/information that you’re trying to promote. It can be a tricky balance.
The way you word your pitch is going to have the most significant impact on its acceptance rate. Moz did an excellent study of the factors of getting a pitch accepted.
They even dived into gender, title, and time of day, you can read more the details here.
A bespoke pitch email that uses proactive language works best.
The topic of the pitch itself needs to be beneficial to both you and the site you want to partner with. It’s also acceptable to include more than one topic idea but do your research. Buzzsumo is a great app that analyzes a site’s content.
You can see what posts have done the best and model your pitch using the data. You can even reference them in the pitch and how your topic has the same feel/reach/audience.
Step Three: Content Creation
Once your pitch is accepted, it’s time to create the post. According to Backlinko, you’ll want your post to be around 2,000 words to be more highly ranked. If you’re writing posts of 500 words or less, there’s a good chance Google will penalize the link.
A good guest post also needs to have the following elements:
- SEO keywords that will lead consumers back to your site. Google Keyword finder is the perfect free resource.
- A readability difficulty score of 55 or lower. Readability can be checked at hemmingway.com or grammarly.com.
- Contextual backlinks through the article that point back to your site.
- An active Call To Action. “The best call to action phrases are brief and use strong verbs.
They speak directly to the user. Instead of weaker call to action words like click here, an effective call to action phrase example will use more specific words that speak directly to the desired outcome.”
The more powerful your authority, the more trusted your brand. Guest Posting is an excellent way gain exposure and become an expert in your field.
It builds presence and promotes a website to your target audience.
Guest posting is also a crucial part of off-page SEO. It creates backlinks from relevant sources which will not only prove authority but also drive traffic.
Finally it’s a great opportunity to start networking and building connections.