Creating High Authority Backlinks & Off-Page SEO
Is your company not receiving the traction from Off-Site SEO as you expected? When done correctly Off-Page SEO can lead to signification traction PageRank. By following the best practices outlined below, your site will see improvements in traffic, conversions, and page ranking.
“Off-page SEO makes up 75% of a good SEO strategy. It’s a common misconception that it’s what’s on your page that counts. However, the majority of SEO work is actually done off-page, and this type of search engine optimization comes in the form of backlinks, social media posts, directories, and a variety of other tactics.”
How Much Time Should be Spent on Off-Page SEO
So what percent should a company spend on Off-Page? I’d recommend staying away from a specific number and instead focus on the opportunities. Just launched a new product or feature that’s industry-disrupting? Focus on Off-Page to get the traction you deserve. Reach out to influencers, industry experts, and blog sites. Book a guest posting gig or Podcast interview. And you should ALWAYS be creating quality content through your blog and product pages.
According to Neil Patel, “Depending on your marketing goals, the time you spend on off-page search engine optimization will vary. Dr. Pete Meyers from Moz observed that many web site owners spend about 30% of their time on off-page factors, and 70% on on-page factors. For other web site owners, those percentages are reversed.”
For established businesses, who have already have authority in their domain, spending 30% or less on Off-Page SEO makes sense. They’re the experts, and both consumers and Google agree. These are the sites that are consistently ranked on the first page of Google and have hundreds of sites linking back to them.
For the new sites, Off-Page SEO needs to have a more balanced approach. Spend too much time on it and not enough time creating quality content, and you’re likely to be blacklisted or penalized in search results. Spend too little time, and you’ll lose valuable PageRank increases.
Website Design Strategy
This includes the basics: color scheme, branding, images, loading times, and domain name. Since these are areas that as experts, we’re already familiar with, we won’t spend time diving into the specifics.
It’s still important to understand why design strategy is crucial when creating an eCommerce website. Without a trustworthy website, a company will lose both On and Off-Page SEO opportunities. Take advantage of UX testing sites and user groups to ensure that the website is easy to navigate and understand.
On-Page SEO Elements
Off-Page SEO works in tandem with On-Page optimization. Content has to be discoverable before it can be linked by another page or influencer. Take the time to build a killer landing page with strong keywords and HTML headings.
This is the most critical part of preparing a site to have active backlinks. Without fresh, engaging, well-written content, people won’t be motivated to link. Content that is posted needs to come from a place of the authority on your industry and niche.
“One of the primary objectives of getting backlinks is to grow your site’s authority. That’s because website authority makes rankings 10x easier.” -Nathan Gotch https://www.youtube.com/watch?v=XN_a1wHWvJ0
This is where freelance writers and graphic designers come in handy. A talented writer will able to develop creative optimized content in the form of copywriting and blogs; they can also work in tandem with your graphic designer. An article is excellent, but pair it with an infographic, and you have a link that can quickly go viral. Plus, a writing and designer duo can assist in writing Off-Page SEO guest posts!
Once you have a website that people want to visit and reference, you’re ready to move into actual link building. This is the Off-Page SEO, and it takes a lot of promotion, time, and effort, especially for new businesses.