Top Tips on how to use Social Media for Business
No matter what your industry or niche, utilizing social media for business should be an integral part of your marketing plan. Yet, with so many platforms and nuances, getting started on the social media path may feel incredibly daunting. We’re going to show you five simple ways to break down and start utilizing social platforms in your business.
Define Your Core Audience
This might seem like a no-brainer suggestion, but surprisingly, many business owners skip this step entirely.
Be sure to spend time digging into who your business is targeted to and then research which platforms they utilize. Too many companies believe they need to be on all the social platforms instead of taking the time to see which social channels fit their brand and audience. Just remember in social media you should be concerned with the quality over quantity.
If there is one channel that a bulk of your customers or potential customers are on, it’s Facebook. Despite data leaks and various other issues in the past few years, they are still thriving.
In fact, according to Zephoria, over 2.1 billion people use Facebook daily. To capture your audience’s attention on this channel, it is essential to add quality content to your Facebook Business. This includes engaging images, interesting questions, video content, and live streams. Be sure to use the 80/20 rule and talk about your company in only 20% of the posts.
Instagram is becoming a more prominent player in the world of social media marketing.
From Instagram Live to Stories, there a large variety of tools businesses can use to connect with your core audience. The best brands on Instagram tend to skew towards products or services that more creative and visually appealing.
Much like Facebook, be sure to mix up the type of content you are sharing to give your feed variety. Also, most importantly, don’t forget to use hashtags that are targeted to your potential customers. This will help them easily find your posts and stories.
Twitter is the perfect way to share updates for your company that are short and sweet (under 280 characters).
It is a fantastic way to interact and engage with your audience on a more personal level. But if your business does not have a large customer service department, a frequently updated blog, or visually appealing content, your time on social media might be better served on other channels.
Again, take a look at where your company’s core customers congregate. If they’re on Twitter, then you should be too.
Pinterest is a social platform with untapped potential for many businesses. The great thing about Pinterest is that it is primarily a search engine like Google. Any topic or product you want to look for is on Pinterest presented in a visually appealing way.
In fact, Pinterest has over 250 million users each month. What this means for your business is that sharing your content in a visual style could mean more traffic to your website and ultimately, more customers.
Now that you have a better understanding of how to choose and understand each social platform as it relates to your business, it’s time to start creating content.
Don’t be afraid to get creative on the channels you set up and be as interactive as possible with your audience members.
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