Increase Brand Exposure with Podcasting

3 Easy Steps to Increase Page Rank by Podcasting

Podcasting can be a fantastic way to increase your brand’s exposure online. Forty-two million people in the United States listen to a podcast weekly, and 58% of them listen up to five hours a week.

Podcasting also has the added benefit of helping to optimize your business to appear higher in online search results through back-linking.

Not sure how to get started in the podcasting world. This quick guide will show you how to get booked on podcasts and increase your SEO rankings.

Step 1: Find the Perfect Podcasts

Before you get started pitching to appear on various podcasts, you need to research who and where your target customers are. By doing this, you will have a better understanding of which categories, topics, and subjects to go after in the podcasting world. Then create a spreadsheet of podcasts you’d like to pitch yourself to.

One of the easiest ways to do this is to search within Apple Podcasts or Spotify for the top podcasts in your primary subject or category. It’s especially important to check within the New & Noteworthy section as well as the top 100 for your primary subject matter.

Another great tool is Podbay.FM, it can rank podcast by genres and niche categories. It even allows the user to drill down to podcasts that use an interview format, which means they’re always looking for guests to share the limelight.

Step 2: Establish your Credibility with a Media Kit

Once you’ve compiled a list of at least 20 podcasts to pitch yourself to, it’s time to perfect your media kit. A media kit often has a brief bio about you, a description of your company and products, social media and web statistics, and speaking points/questions you could touch on in an interview setting.

If you feel nervous about creating your media sheet or feel, your design skills are lacking, utilize a service like Canva.

Canva has easy to use, drag, and drop templates that make design a breeze.

A media kit is essential to build credibility, and when creating your document, you need to ensure that the keywords used on the media kit are as strategic as the keywords used in your SEO marketing. Use the Google Keyword Finder to develop a list of keywords that both promote your business and your credibility in the field.

Step 3: Make Contact

With your spreadsheet compiled and your media kit created, it’s now time to start putting on your detective hat and track down contact information for hosts you want to speak with.

While some podcasters have contact forms or email addresses on their sites, direct contact on social media platforms tends to be the best way to reach hosts. Don’t be shy about sending a direct message on Instagram, @ them on Twitter, or commenting on a live stream they do on Facebook.

The more personalized and engaging your conversation with these hosts, the better the chance of getting booked on their shows. Be sure to mention what makes you and your business unique, and the story/angle you’d want to use on their podcast.

Final Thoughts on Podcasting

So you’ve booked and recorded your first podcast interview, now what? Once the interview goes live, be sure to share the link to the episode on your social channels, on your blog, on your website, and with your email list.

To significantly improve your SEO rankings from this podcast appearance, be sure the host shares your site in their show-notes.

It might also be a good idea to offer a lead magnet or coupon code just for listeners of that particular podcast to increase your overall visibility and ROI.