Marketing Strategies

4 Important Marketing Strategies for Startup Businesses

In business, marketing strategies pertain to the promotion of a product and/or service.

Of course, there are a plethora of marketing avenues, with certain paths being more appropriate for a startup than others. Despite the options available, the proper strategies are imperative. Most Marketing strategies are targeted towards a specific audience based on the products and/or services which a business has to offer. Not all startups will pursue their marketing venture in an identical manner, and nor should they. Techniques for marketing a startup are well-documented. Customers are the lifeline to any business, and well executed marketing can draw in customers quickly. By implementing a variety of marketing strategies to an appropriate audience, a startup can establish itself early and stand out from the crowd. On the other hand, a startup which fails to market itself accordingly will not remain in business for very long. Understanding the following marketing strategies for any businesses is imperative.

Social Media

In the present day and age, social media marketing strategies are critical for startups that are serious about doing well, as documented by Forbes. We live in a time where countless individuals have various accounts on platforms such as Facebook, Instagram, and Twitter. Startups which maintain a professional presence on these platforms are opening the door to a world of potential customers and traffic which can grow the business. When dealing with social media, one of the best marketing strategies is running ads which are uniquely tailored to certain target audiences. This is especially common on Facebook and makes a difference for a series of reasons. Startup business owners who know how to run ads and know the audience which needs to see their ads are on a good path to success. In the early stages of building a business, exposure is everything and paid advertising is often necessary. Someone could have the best startup in the world, but if the right people don’t know the startup exists, it won’t succeed.

Establishing Relationships with Prospects

In the quest for advantageous marketing strategies, many startups fail to realize that developing great relationships with prospects and potential customers is crucial. Whether certain business owners realize this or not, word of mouth and positive experiences are very powerful. This is especially true today – Consumers are constantly posting, tweeting, and otherwise sharing status updates about where they are and what they’re doing. A customer who tells a friend or leaves a positive review about a startup can offer one of the easiest methods for attracting new business. Nurturing prospect customers through email also falls into the category of worthwhile strategies. According to Entrepreneur, email marketing is one of the most effective ways for startups to attract and retain customers. The key to successful email marketing is the distribution of brief and valuable content. Customers and prospects who are on the receiving end of marketing emails need to feel as though they have something to gain from involving themselves with the business.

Website Traffic and SEO

Every startup business should have a website. The purpose of a website is to provide your customers with an online storefront. Relevant details such as price transparency and a brief backstory into what prompted the inception of the business should also be included. Storytelling through your website is one of the most effective marketing strategies in current times. To get started with building a website, the first step is buying a domain name (URL) – Here are 5 Reasons why Domain Names are so Important Ensuring that the site is properly optimized via Search Engine Optimization (SEO) is of equal importance to simply having a website. SEO is the process of increasing website traffic by employing an array of website optimizations. SEO should increase the visibility of a website to users that search for relative keywords on Google or other search engines. Search engine optimization refers to the improvement of unpaid results and does not include PPC advertising. Target keywords are just 1 of the methods for optimizing your website, and need to be strategically placed throughout the content. Business owners that lack familiarity in this territory could benefit from hiring a professional freelance copywriter and SEO specialist.

Networking with Other Business Owners

Similarly to establishing relationships with customers, connecting with fellow business owners is a marketing strategy which is often missed by entrepreneurs. Linking up with other non-competitive businesses could create the potential for both parties to benefit and attract new clientele from various sources. Even to this day, many business owners feature one another’s flyers, brochures, and online ads. Strategic partnerships are designed to benefit all relevant parties (including the customer), so don’t hesitate to connect with competitors when it may seem mutually beneficial.


Building a startup business of any nature comes with a variety of twists and turns. Inexperience and being fresh out of the gates presents unique challenges for startups, but these hurdles can eventually be overcome with persistence. Business owners must also be aware of the reality that marketing itself is tricky and competitive in many cases, but sticking with it even during the tough days is what ultimately wins. At the end of the day, marketing strategies are vital for the success of startup businesses; adhering to the pointers mentioned above is a great start for any entrepreneur.